Tom Paton

CEO, Metro Food Co (Keep it Cleaner)

SPEAKER – The modern consumer: Following the rise in FMCG trends

With 10 years’ experience in the global FMCG industry, Tom has extensive knowledge when it comes to scaling household grocery brands. Specialising in identifying key gaps in the market and speed to market product launches, Tom has successfully launched over 275 SKU’s into the global retail industry. Now as the CEO of Metro Food Co, partner and distributor of Australian household name, ‘Keep it Cleaner’, Tom focusses on brand development and retail strategy, specifically within the infant and sports & diet categories. Since the brands inception into the FMCG industry 18 months ago, it has grown to 85 SKU’s sold nationally through leading Australian retailers; Coles, Coles Express, Woolworths, Woolworths Metro, 7-Eleven, and Terry White Chemmart.  Applying his skills to develop products of high demand, Tom now sets his sights to improve the overall health of consumers by utilising modern food technology to fortify every day products with value adding benefits.

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