Rieko Shofu

President & CEO, Sensing Asia

SPEAKER – Probiotic trends and consumer perspective in Japan

With rich experience of supporting market entry in Asia / ASEAN, Rieko established Sensing Asia in 2014.  Prior to establish Sensing Asia, Rieko was Corporate Officer and Executive Manager at Hakuhodo Consulting. Her areas of specialty are; business planning in global market, building business strategy for entering overseas market, marketing strategy and execution support, CMO, M&A, turnaround management, and new business development. Rieko is a member of the Regional Science and Technology promotion committee, Ministry of Education, Culture, Sports, Science and Technology and Editor of ‘Marketing Horizon’ published by the Japan Marketing Association.  She is a participant at THNK School of Creative Leadership Amsterdam

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